• 13/12/21


Ninjakart was launched as a B2C model in 2015 to help farmers and small agribusinesses to take their inventory online. The purpose was to get fresh vegetables from the retailer to the consumer in under 60 minutes. The business model had to face many challenges and produced very little incentive and value to farmers, resulting in a fragmented framework riddled with inefficiencies and inconsistencies.

But the smart thinkers of the brand knew that technology solutions could help them to bring the business mainstream. They had to find solutions for persuading more farmers and retailers to adopt their new supply chain system, providing high value to farmers, cop up with post-harvest losses due to limited connectivity and inadequate storage infrastructure, improving the quality of management.


They developed a self-sufficient business model, tech-enabled and also cost-effective. Their operational journey involved understanding farmer harvest calendars and subsequent market demand with the help of ML and data analytics tools. After the procurement of products, it is stored in a collection centre to check the quality and approved goods are stored in crates. A message is delivered to the farmers with the price of their crops after weighing and tagging, and the amount is transferred to their respective bank accounts the following day. 

A monitoring app is employed at the loading and unloading session to reduce the turnaround time. The goods are then sent to fulfilment centres. Dispatch vehicles are installed with GPS and other route optimization software for quick delivery. Once the goods have reached the destination, they are re-checked by the customers and empty crates are returned for carrying the fresh orders.

Brand married with technology

Ninjakart implemented technology in such a way that it equally benefits farmers, retailers and end-users. 

Facial recognition: It employed facial recognition to track the productivity of employees from start to finish and at various points in the supply chain.

Metaheuristic optimization technique: Used to maximize objective function and reduce supply cost

Tomorrow-ready ERP: It made sure the entire processes of the supply system through a single unified software.

Traceability infrastructure:  Not only ensures 100 per cent trackability, but it also serves the purpose of safe food. As a result of the extensive installation of this infrastructure, our ability to adapt residue-free farming practices has expanded.

RFID Scanning: Ninjacart tracks the movement of vegetables and fruits as they transit through various processes and facilities using RFID chips on crates to bring transparency to the supply chain.


Safe Food for a Billion People

Ninjacart is currently focusing on a greater future of "building a tech-enabled, digital agri-ecosystem" that would deliver superior service, transparency, and fair reward to all partners. Furthermore, the company's footprint has grown from 11 cities to 50 cities and 150-200 villages.

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